Motorcycle Performance
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Mon-Fri: 9-6
Saturday: 9-12


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Welcome to Motorcycle Performance, in business at the same location for over 36 years.
We repair motorcycles, design and fabricate parts, do custom painting, build land-speed racers, and of course we are glad to do regular maintenance on your bike.

Mon-Fri 9-6
Saturday 9-12

We have a large selection of tires including:
Metzeler, Dunlop, Michelin, Bridgestone, Pirelli, Continental, Kenda, and Shinko

Need Directions to the Store?


Summer cleanout!
20% OFF all apparel on display

The World Finals at Bonneville have once again been cancelled.

Both rain and weakened salt are to blame for once again putting a burr in our racing plans. The salt is being continually degraded by mining companies which have severely compromised this national treasure, which racers and environmental advocates alike are trying to save.

Please see the Save Our Salt campaign to learn more about this unfortunate issue.

Scientific American has recently published a good article detailing the current state of the salt flats: Read it here.

Ride to Motorcycle Museum
Sunday Sept. 20th

Meet at the PDQ on McKee Rd/PD West - 8:30~9:00

Come ride with a group down to the National Motorcycle Museum in Anamosa, Iowa. We meet in Madison, ride down, eat lunch, see a ton of incredible bikes, then back to Madison! It's all about the journey, but the destination is pretty great too!

Newly added:


1983 Honda
VT-500C Shadow

shaft drive, water cooled



1970 Suzuki

1979 Suzuki

Restoration: New paint, tires, carb work, New shocks



Ducati ST3

2005 Ducati

10k miles, bags included, s.t.



Customer Projects and Photos page!

Let us know if you would like to be featured!

Send photos and a description to

Bonneville 2015 2016 Fundraising

Bonneville Fundraising

Thank you to all of our sponsors!

Thanks especially for your patience, as we battle the weather and mining companies to get back out onto the salt...
There is still time to become a sponsor! We are continuing to raise funds for the trip this year - see the fundraising page for details

Available at the 2nd and 3rd tier of sponsorship
Limited production!

Bonneville Tshirt blackBonneville Tshirt red

"YOUR NAME HERE" Fundraiser

The "Your Name Here" program is a grass-roots fundraiser that, if successful, would allow us to bypass the conventional big-sponsor process. This is an opportunity for an enthusiast to participate in what I feel is a unique program that has already shown substantial results. In order to make possible the goals we have set for 2014, we need financial help to get there. There is not necessarily an absolute guarantee of our expected performance (remember the soggy salt flats of 2011...) but you have the assurance of our best efforts to get there and make it happen.

Bonneville Fundraising
Visit our fundraiser page!

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A Division of Performance Industries, Inc.
5205 University Ave. Madison, WI 53705 (map)
phone 608-238-1195_____fax

All rights reserved for images and text - Performance Industries, Inc. © 2014